You have been told numerous times to claim your business online but you ignore it because you do not know its implications and the benefits. Unclaimed businesses listings will still provide information but the NAP (Name, Address, and Phone number) details may be inconsistent or completely wrong. In this case, it can hurt your business.
You have to keep in mind that Google and other search engines will look for consistency as one aspect of judging how valid your business is. By claiming your business listing, you will look more solid to Google and other search engines.
Aside from that, there are many reasons why you need to claim your online business listings. The reasons include the following:
Claiming builds trust
Claiming your business online will surely build trust. In the past, the only way was the phone book. It was costly but it had to be done for the people. Thankfully, with business listings online and other mapping programs, people can determine who is leading in the business.
Claiming is great for SEO (Search Engine Optimisation)
SEO is essentially the practice of increasing the quality and quantity of traffic to your website through organic search engine results. You must be aware of listing sites like Google My Business, Yelp, Facebook business page, Twitter, Linked, Home Advisor and many more.
When you claim your business on these platforms, you are listing all information and details about the business including the company website. This means that there are now links on reputable websites directing relevant traffic to your site. Remember that the more linkbacks your site has, the more it is exposed to a larger audience. You know that this calls for potential customers.
Claiming draws locals and tourists
These days, younger generations depend on technology to locate everything. When you claim your business, it will help raise local awareness. Aside from local awareness, claiming your business online can also draw tourists. By listing your business on mapping programs, you get the attention of tourists.
Claiming is considered free marketing
When you take a closer look, claiming your business online is considered free marketing. Filling our forms may be time-consuming and tiring but it will be worth it. If you claim a business online, it is like marketing your brand.
Claiming creates opportunities
Every listing allows for customer tips, comments, suggestions, and even reviews. If you claim your business online, you are opening yourself for customer feedback, which can ultimately improve your business. Even negative comments can help your business grow.
Claiming prevents misinformation
If you do not claim your business online, it will be prone to misinformation. Even after claiming your business, it is crucial that you keep the information updated. With this, it is important that you check and update your entries three to four times a year. Simply put, whatever changes, it should reflect in your business listing.
